Full Job Description
The Graphic Packaging Specialist is tasked with bringing brands to life through impactful packaging design. This role involves designing the visual aspects of packaging, including illustration, typography, and overall aesthetic composition. The successful candidate will have a strong sense of color theory, typography, and storytelling to create packaging that is not only visually appealing but also communicates the essence of the product effectively. Working closely with production teams, you will ensure that your designs are feasible and maintain their integrity through production to the final product.
The Work You'll Do:
- Create visually compelling packaging designs that align with brand guidelines and strategic objectives.
- Develop packaging prototypes for presentations and stakeholder reviews.
- Select appropriate colors, graphics, and typography to enhance packaging design and appeal.
- Stay up-to-date with industry trends and competitors to ensure designs remain fresh and competitive.
- Work with production teams to ensure designs maintain their integrity through the production process.
What You'll Bring:
- Ability to translate marketing and design briefs into creative packaging solutions.
- Attention to detail and an eye for maintaining high standards in design across multiple projects.
- Experience in preparing artwork for print and understanding of production processes.
- Proficiency in graphic design software, such as Adobe Creative Suite, with a focus on Illustrator and Photoshop.
- Strong knowledge of design principles including layout, color theory, and typography.
Qualifications:
- 2+ years experience in graphic design within a packaging environment.
- Ability to work collaboratively with cross-disciplinary teams in a fast-paced environment.
- Associates degree in Graphic Design or related field, Bachelor's degree preferred.
- Demonstrated understanding of branding and how packaging can impact brand perception.
- Strong portfolio showcasing a range of packaging projects from concept to production.