Full Job Description
As a Retail Packaging Consultant, you will assist clients in improving their packaging solutions to enhance brand positioning and consumer appeal in retail settings. This involves analyzing customer interactions, understanding client goals, and devising strategic packaging programs that align with consumer preferences and the retail environment. You will work alongside marketing and sales teams to refine packaging designs and processes, ensuring they are not only eye-catching but also functional. This role requires a solid understanding of retail market dynamics and current consumer trends, with a focus on creating compelling packaging.
The Work You'll Do:
- Collaborate with design teams to create packaging that attracts consumer attention and enhances brand identity.
- Conduct market research to understand consumer behavior related to packaging design.
- Develop packaging solutions that balance aesthetic appeal with functional reliability.
- Evaluate the effectiveness of current retail packaging strategies against competitive products.
- Support marketing initiatives with insightful packaging data and strategic recommendations.
What You'll Bring:
- Ability to translate market research insights into impactful packaging designs.
- Detail-oriented with strong organizational skills to manage multiple client projects.
- Excellent communication skills to articulate packaging concepts to clients and stakeholders.
- Experience with design software and the capability to create or review packaging mockups.
- Strong understanding of retail environments and consumer psychology in packaging decisions.
Qualifications:
- 3-5 years of experience in retail packaging consultation or design.
- Ability to work collaboratively with marketing and sales departments.
- Bachelor's degree in Marketing, Design, or Business Administration.
- Hands-on experience with retail packaging processes, from concept to production.
- Proven track record in enhancing packaging designs for consumer goods.